1. The development of acquaintance as an opportunity for service;

2. High Ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian’s occupation as an opportunity to serve society;

3. The application of the ideal of service in each Rotarian’s personal, business and community life;

4. The advancement of international understanding, goodwill, and peace through a world of fellowship of business and professional persons united in the ideal of service.